Promotional brochure for Verre Triplex. Offset lithograph. Three leaves, folded as issued, printed on both sides. 61 x 26 cm unfolded. Four leaves with designs by Cassandre and two with reproductions of letters from leading automobile companies endorsing Verre Triplex. Condition is very good with just some faint spotting, most prominent on the "A 2 doigts de la mort" leaf. An attractive example.

A brochure promoting Triplex glass incorporating bold, stylised graphics by the celebrated French commercial poster artist Adolphe Mouron (1901-1968), best known by the pseudonym Cassandre. Inspired by cubism as well as surrealism, Mouron found fame with his pioneering work as part of the flourishing of innovative, attention-grabbing poster design during the 1920s and 30s, which sat at the heart of the development of the Art Deco style. Indeed, his success ultimately enabled him to set up his own advertising agency, Alliance Graphique, who produced the present, typically eye-opening piece of commercial design for the glass/automobile industry.

Stock code: 20468


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Paris: Alliance Graphique.


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